Microsoft Canada Ready Set Share Marketing Portal
“I Envision… being able to provide our partners with a single point where they can easily develop a sophisticated seminar program using our branded content in a matter of minutes.” Andrea Van Leeuwen, Microsoft Canada
The Client
Microsoft Canada Co. was founded in 1985. As the Canadian subsidiary of Microsoft Corporation in Redmond, Washington, the company provides sales, marketing, consulting and local support services in French and English. Microsoft Canada has grown from five people in 1985 to more than 900 employees. It also has strong relationships with more than 24,000 partners across Canada. More than 1,100 of these are Microsoft Certified Partners, and over 200 are Gold Certified Partners. Headquartered in Mississauga, Microsoft Canada has regional offices in Toronto, Vancouver, Calgary, Edmonton, Winnipeg, Ottawa, Montreal, Quebec and Halifax.
The Envision IT Solution
Envision IT in partnership with Partner Marketing Works, developed the Ready Set Share Program Portal as a one stop shopping approach to creating and launching seminar campaigns around Microsoft technology. All aspects of a campaign can be created, modified and submitted to production via a few simple web pages. With simple clicks of a mouse, Partners can pick from a number of different product campaigns, download sample presentations and invitations that can then be customized for their event. The portal also provides the ability to perform direct mail and e-mail campaigns to generate attendance, a registration page where prospective customers can register for the event, as well as a seminar follow-up module for sending seminar reminders and thank you e-mail to attendees.
The Results
- Easy-to-use interface, with very little end user training required
- Web-based, allows anytime, anywhere access
- Built in ability to allow for the customization of a seminar marketing program
- Dynamic content easily applied to a seminar campaign
- Private and confidential information is secure